Oneverse Technology Sdn. Bhd.
Team Management Senior Marketing Specialist
- Led a cross functional team of fresh graduate executives across campaign planning, execution, and regional marketing operations.
- Fostered collaboration, accountability, and professional growth while coordinating daily marketing deliverables.
- Managed end to end campaign workflows across online and offline channels.
Corporate Website Revamp Senior Marketing Specialist
Visit - Designed the complete UI/UX for ONEVERSE's corporate website revamp.
- Independently developed a multilingual corporate website supporting seven languages using Nuxt, Vue, CSS, and TypeScript.
- Translated brand, product, and regional requirements into a scalable, user centered website architecture.
Corporate Communications Senior Marketing Specialist
Visit - Managed ONEVERSE's official corporate LinkedIn and Facebook channels.
- Led copywriting, visual design, content planning, and publishing for corporate communications.
- Strengthened the company's corporate brand, employer branding, and professional presence.
Merchandise Production Senior Marketing Specialist
- Owned end to end production of over 9,000 merchandise items.
- Managed design direction, supplier coordination, production timelines, quality control, inventory, and cost efficiency.
- Maintained brand consistency across merchandise formats.
Online to Offline Campaign Senior Marketing Specialist
Visit - Conceptualized QR voucher redemption mechanics for CoffeeBot x OneOne's first O2O campaign.
- Enabled users to redeem free coffee and game credits directly from vending machines.
- Connected digital discovery with offline reward redemption.
Event Sponsorship Senior Marketing Specialist
Visit - Represented OneOne as the Official Recharge Partner for ACS Edu Tour S4.
- Executed nationwide activations across 100+ schools in Malaysia.
- Supported acquisition of 1,000+ new users through on-ground activations.
Experiential Marketing Innovation Marketing Executive
- Conceptualized the 01:11:11 Timer Button Game as an interactive OneOne event activation.
- Strengthened booth engagement and brand recall through a simple repeatable event mechanic.
- Helped establish the activation as a signature OneOne brand experience.
Mascot Brand Identity Development Marketing Executive
- Conceptualized mascot names, WangWang (dog) and WingWing (cat) from OneOne's brand identity.
- Derived WangWang from the Chinese onomatopoeia for a dog's bark (汪汪) and WingWing from the concept of winning.
- Developed a mascot naming strategy that strengthened brand storytelling and recognition.
Social Media Management Marketing Executive
Visit - Managed OneOne's multi platform social media ecosystem across Instagram, Facebook, TikTok, Discord, YouTube, and X.
- Grew OneOne's social media following from under 10 followers to over 2,000 within the first year through strategic content and regional campaigns.
- Coordinated creative production, content calendars, copywriting, publishing, and campaign messaging across multiple social media platforms.
Esports Campaign Management Marketing Executive
Visit - Planned and managed OneOne's first online VALORANT Tournament.
- Oversaw operations for 200+ players across SEA.
- Attracted 2,000+ livestream viewers and 400+ new followers.
Regional Event Execution Marketing Executive
Visit - Led execution of Valhalla Cup 2024 in Bangkok, Thailand.
- Managed a week long experiential marketing campaign featuring branded booth activations and interactive customer engagement.
- Led the Ragnarok Origin x OneOne branded Tesla Model 3 campaign, managing vehicle wrapping, city tour route planning, and giveaway execution.
Loyalty Program Strategy Marketing Executive
- Architected OneOne's customer loyalty program, ONEXP, through extensive market research and strategic planning.
- Built the program framework, including reward mechanics, membership tiers, user flows, terms and conditions, and financial projections.
- Delivered a scalable loyalty ecosystem supporting over 30,000 active gamers and improving long term user retention.
Employee of the Year Marketing Executive
- Awarded Employee of the Year 2024.
- Recognized for outstanding ownership, leadership, and marketing contributions, consistently taking on responsibilities beyond my role.
- Recognized with a cash reward and an exclusive private flight and five-star dining experience.
